The donut business can be very profitable, you already know that. The overhead is very low compared to other food products in the restaurant industry. The barriers to entry in the donut business can also be low, depending on whether you purchase a franchise or not. We chose not to purchase a franchise but to purchase the entry level donut maker.
We have talked about this before but flea markets are in excellent place to start selling your doughnuts. Flea markets get a lot of traffic and people are naturally inclined to buy things. You can be assured that if you get into a good flea market, you can sell a lot of doughnuts. This is one of the main reasons we have not continued with this project because it has been difficult getting into a flea market setting.
So now that that is out of the way, should we sell anything else but doughnuts? We have thought about this, and each one of us have varying opinions. We all do agree however, that the menu should be very limited. We will not sell 100 varities of doughnuts, we all agree on that. It is just not in our business model, the more choices you give the consumer, the more overhead that you have. We have studied other businesses that offer small doughnuts, and they have a very limited menus themselves. We will probably model Our donut business After what they are doing. We have noticed that the doughnut shops that are in business today have been around for quite some time now. None of them have changed much, and have not added things to their menu. They offer one or two varieties of small doughnuts, and perhaps a couple varieties of drinks to go along with the doughnuts.
We have actually thought about offering drinks such as milk coffee or Juice but we just don't know what to do yet. We are leaning towards offering just the doughnuts and no drinks. We'll probably have to kind of doughnuts; sugared and cinnimon. If we decide to add drinks to the menu, it will be a market test to see how it goes. But as we've mentioned before the more items you have on your menu the more overhead that you will have. If the donuts sell very well then maybe drinks will be a nice addition to our menu.
Everyone needs to do what is right for their business. There's nothing like a real world experience when it comes to market test. What works in one area will not necessarily work in another area. You just need to do it and test and then make a decision. - 32190
We have talked about this before but flea markets are in excellent place to start selling your doughnuts. Flea markets get a lot of traffic and people are naturally inclined to buy things. You can be assured that if you get into a good flea market, you can sell a lot of doughnuts. This is one of the main reasons we have not continued with this project because it has been difficult getting into a flea market setting.
So now that that is out of the way, should we sell anything else but doughnuts? We have thought about this, and each one of us have varying opinions. We all do agree however, that the menu should be very limited. We will not sell 100 varities of doughnuts, we all agree on that. It is just not in our business model, the more choices you give the consumer, the more overhead that you have. We have studied other businesses that offer small doughnuts, and they have a very limited menus themselves. We will probably model Our donut business After what they are doing. We have noticed that the doughnut shops that are in business today have been around for quite some time now. None of them have changed much, and have not added things to their menu. They offer one or two varieties of small doughnuts, and perhaps a couple varieties of drinks to go along with the doughnuts.
We have actually thought about offering drinks such as milk coffee or Juice but we just don't know what to do yet. We are leaning towards offering just the doughnuts and no drinks. We'll probably have to kind of doughnuts; sugared and cinnimon. If we decide to add drinks to the menu, it will be a market test to see how it goes. But as we've mentioned before the more items you have on your menu the more overhead that you will have. If the donuts sell very well then maybe drinks will be a nice addition to our menu.
Everyone needs to do what is right for their business. There's nothing like a real world experience when it comes to market test. What works in one area will not necessarily work in another area. You just need to do it and test and then make a decision. - 32190
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